Who doesn’t want to increase email open rates and get more sales?
Marketers who have higher open rates put serious effort into creating catchy subject lines for sales that their subscribers just can’t resist. In this guide, I’ll share 140 best examples of email subject lines that will increase your open rate.
Why do you need catchy subject lines for emails?
Did you know that 47% of recipients open emails based on the email subject line?
At the same time, 68% of recipients manage to distinguish spam from a more classic email, just with the email subject line. (Source: WeMail)
In other words: your subject lines define the success or not of your email marketing campaigns.
The best way to write subject lines for higher openings (instead of being marked as spam) is to take advantage of psychological trends and principles.
The following are 140 examples of the best catchy email subject lines for email marketing.
FOMO – Fear of Missing Out
A psychological principle that is almost impossible to resist is the fear of missing out. You can use this fear while creating your Catchy subject lines for sales by adding an element of rarity (limited availability) or urgency (limited time).
Subject lines (like “urgent”, “broken”, “important”, or “alert”) are proven to increase email open rates.
Here are some examples of email subject lines for emails that use fear of missing out …
“Oh-oh, your prescription is going to expire”
“You’re missing something.”
“[URGENT] You have ONE DAY to watch this….”
“Your 7-figure plan ends at midnight….”
“Get this NOW before it’s too late….”
“Mary, earn twice as many points today only”
“Tonight Only: A Jeans Lover’s Dream”
These examples are taken from major brands like Jetblue, Guess, etc.
Curiosity
Humans have a natural desire to know all details and so unexplained things create a curiosity that stimulates readers to take instant action.
You can capitalize on this desire by leaving your email subject line open for subscribers to be curious, like a cliffhanger that can only be satisfied by opening the email. It’s a great strategy for writing catchy subject lines.
What other methods are there to create curiosity?
You can make subscribers curious by asking a question (and responding to it in your email), promising something interesting (like photos or a surprise gift), or simply saying something that seems strange or unusual.
Here are some good examples of curiosity-based email subject lines:
“* Do not open this email *”
“10 Weird Habits Making Millennials Richer”.
“Look at my new“ cave ”[IMAGE]”
“What they eat in prison is amazing”
“9 Disgusting Facts About Christmas”
“This is a hologram ?!”
“The fastest donkey in the world”
“A surprise gift for you! {TO OPEN}”
Funny Catchy Email Subject Lines
If your email subject lines make your subscribers laugh, they’ll just have to open it. Being humorous takes a little more thought and creativity, but it can pay off in terms of open rates.
Here are some fun-based catchy subject lines for sales, to make your followers laugh:
“Licking your phone never tasted so good”
“It goes well with spreadsheets.”
“If this is your wish”
“Need a day at the beach? Sniff your way to paradise…. ”
“Boom shakalak! Let’s start. ”
“Yes, I am pregnant. You can stop staring at my stomach. ”
“NEW! Holidays on Mars ”
“Look what you did, you little asshole…” (a mixture of curiosity and humor)
Vanity
Everyone has a bit of vanity. People like to be loved, accepted, and even revered by others…. it is only part of the human being.
That’s why some of the smartest and catchy email subject lines for sales use vanity to get you to open the mail. You can do this by either promising something that improves the subscriber’s appearance in the eyes of his peers or invoking the fear of being humiliated.
Here are some examples of catchy subject lines for emails that take advantage of vanity:
Guess: “Don’t wear styles from last year.”
Rapha: “Gift inspiration for the discerning cyclist”
La Mer: “Age-defying beauty tips”
Pop Physique: “Get ready. “Keep the pie on your thighs.”
Rapha: “As worn around the world”
Sephora: “Products that celebrities wear”
Greed
Greed is in-built into human nature and you can use it to write catchy subject lines to explode your email open rates.
Be careful not to offer huge discounts – the higher the percentage, the less reliable the effect is on your open rates (perhaps because consumers don’t believe big deals are real).
Either way, you can usually expect to see an increase in your click-through rates every time you offer a discount in your email subject lines. This is probably because the people who open these emails are already interested in your offer, so they are naturally inclined to click.
These subject lines hit your subscriber’s greed button:
“New! essentials for your office ”.
“A new product has just been released! You will not miss it ”
“25% off your favorites”.
“Two offered for two purchased”
“A little luxury at a good price”
Being Lazy – Create Catchy Subject Lines for Sales
Another trait common to all humans is laziness or the tendency to avoid work. Even people who are not inclined to be lazy would prefer a straight line rather than a long, hard road.
While writing sales subject lines, provide your subscribers a shortcut, or a useful resource that saves a lot of time and energy.
Here are some examples of email subject lines that satisfy the lazy person. :
“Steal those email templates…”
“33 essential points for writing a good email”
“Grow Your Email List x10 Faster With These 30 Content Ideas.”
“Create an ad in 60 minutes or less”
“21 article ideas for your blog”
Weaknesses
If you understand your buyer, you should know their biggest weaknesses. Use these pain points to get subscribers to open your emails by solving this problem for them.
Here are some examples of catchy email subject lines for sales that highlight the subscriber’s weak points and offer a solution :
Pizza Hut: “Feed your guests without breaking the bank”
IKEA: “Get more kitchen space with these easy solutions”.
HP: “Stop wasting money on ink”.
Sephora: “Your beauty problems, solved”
Uber: “Since we can’t all win the lottery….”
Thrillist: “How to Survive Your Next Night Flight”
Guess: “Wanted: Cute and Affordable Fashions”
Evernote: “Stop wasting your time mindlessly working”.
Duolingo: “Learn a language with just 5 minutes a day”
Retargeting
Retargeting means catchy email subjects that are sent to subscribers when they fail to complete an action or step in your sales process (for example, when they abandon their cart or don’t purchase after their free trial).
These emails are used to bring your subscribers back to your sales process.
Here are some great examples of email retargeting subject lines :
“How to get your first 10,000 readers (tonight)”.
“Hey, did you forget something? That’s 20% off. ”
“The price has dropped for an item in your cart”.
“Marie, your account is on hold!”
“I am deleting your account”.
“This is my email”
“Did you miss any of these new features?”
“Good news: Your item’s price has dropped!”
“ Open. I have stopped working”.
“We are not going to abandon you!”
Personalized Email Subject Lines
A recent study shows that email subject lines personalized by the inclusion of a name increase open rates by 29.3% on average across all industries.
But including the names of your followers is just one way to make your email subject lines more personal. You can also use casual language, share something personal, or use familiarity or friendship.
(Be careful not to overplay too much into believing that you are a friend!)
Here are some examples of personal email subject lines that catch your eye:
“Marie, look at these handpicked articles”.
“Happy Birthday Marie – Surprise inside!”
“Jane, do you remember me?”
“I didn’t see your name in the comments!”
“You come?”
“Peter, You’ve changed!”
“Shall I pick you up at 7?”
“Crazy Invitation, I am Going to Buy You Lunch….”
“What’s your pick? Vanilla or chocolate?”
“I love you”
“Seriously, who’s doing this?”
“A quick favor?”
“Can you be free this Thursday at noon? [guest blogger] ”
”Your detailed results…”
“300% increase in turnover with just one box!”
“Thank you for helping us”
“Two razors for your friends (for us)”
Simple Email Subject Lines
When in doubt, keep your topic simple and straightforward. Contrary to what you might think, those “boring” email subject lines can convert very well.
The key to making this work for your list is to always deliver value in all of your emails. Never send an email unless you have something important to say – always make sure your campaigns are full of value.
If you do this, you will train your subscribers to open your emails, regardless of the email subject line of the message.
Here are some amazing examples.
“Yes, this is a fundraising email”
“Best coat ever”.
“[Company Name] Sales and Marketing Bulletin”.
“[Company Name] Update at a Glance (March 21-April 12)”
“[Company name] Staff shirts and photos”
“[Company name] May 2020 newsletter!”
“[Company name] newsletter – February 2020”
“[Company name] and [Company name] invite you!”
“Happy Holidays from [Company Name]”
“Invitation from [Company Name]”
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Essential Keywords
There have been numerous studies analyzing the effectiveness of using keywords in the email subject lines. Use these keywords when crafting your email copy and catchy subject lines for sales to further increase your open rates.
The five most effective email subject line keywords are:
“Upgrade”
“fair”
“Content”
“Go for it”
“Wonderful”
The email subject line keywords with the highest open rate are:
“Jokes”
“Promotional”
“Congratulations”
“revision”
“forecast”
“update”
“symbolic”
“voluntary”
“Monthly”
“deduction”
Some of the best keywords to try are:
“come”
“Get this now”
“You have one day left”
“Monthly”
“thank you”
“Bulletin”
“Golden”
“iPhone”
“Break”
“Order today”
“Free delivery”
“available”
“new”
“Alert”
“News”
“Update”
“summer”
“Weekend”
Among the most successful object keywords are:
“Introduce”
“Celebrate”
“Buy”
“keep ongoing”
“Get your”
“What…?”
“will not… ?”
“Make… ?”
“on-demand”
“Your next order”
“available”
“brand new”
“Latest”
“Special”
“Wonderful”
“opportunity”
“The sale begins”
“Back in stock”
“stock”
“Sale now”
Conclusion – Catchy Email Subject Lines for Sales
Before you pick a topic at random, keep these tips in mind for getting the highest possible open rates.
66% of emails are opened on mobiles. It is, therefore, necessary to make responsive emails (adapted to all screen sizes).
Whatever technique you decide to use, make sure that your email subject lines are optimized for mobile users.
Also, don’t forget that originality is the key to lasting success with your email subject lines.
Keep mixing things. The point is, that subscribers get bored easily. If you want to engage your new users and inactive subscribers, you don’t want them reading your topic and thinking, “There’s still this newsletter that I’m going to ignore.” You will have to keep mixing things up for the long haul.
Emojis make a big difference in email open rates. Using emojis in subject lines increases open rates by 45%.
Share your experience in the comments, what are the best email subject lines according to you? Share this article on social media to help your friends and colleagues.
